I was always a Michael Jordan and Bulls basketball fan growing up. I loved to play and I loved the clothing that went with the interest I had in the game. I also remember way back then, when the web wasn’t around yet, how I craved to be able to just look at some of the amazing gear that was available, albeit usually in the USA. I would need to hop on a bus and make the hour long trip into town just to see if the latest Jordan ‘sneakers’ were even available. Usually I would end up disappointed and instead buy the latest edition of Slam Dunk magazine to make my hour long trip back home bearable.

We as shoppers have certainly changed along with technological developments in the last 20 years. In a way we have become spoiled by the very thing which has given us so much reach for such low cost and effort. What we at LMD have noticed has happened more so of late is a greater spoiling of a kind of instant satisfaction being needed, or the ‘shopper’ clicks off the website. It would appear that websites have become a little too clever with all the features that are widely becoming available in trendy ‘micro-interactions’, resulting is a loss of interest due to working around the website being just too laborious. So we decided a new Theme was needed which was really stripped back yet beautiful and purposeful.

Using Michael Jordan’s famous ‘Air Jordan’ brand as our media choice, we used a simple smooth content transitioning method called ‘scrolling parallax’ (hence the name pairallax). The experience is that by scrolling, the current image is overtaken by the next image and so on. Text can be fed in through a variety of ways but we chose a nice flip style to ease the text in over a few seconds after the image had come into full view.

The trick is to get the media all looking about the same in terms of size, layout, background colour perhaps and quality level. This way the transitioning looks smooth and elegant and non-distracting to the visitor; the whole point of the exercise.

The mobile experience (shown here) is a little different as the scrolling parallax method just doesn’t work as well, sadly. So, a more standard approach is taken of the images flowing in along with the writing.

The result is a smooth flowing distraction free experience, as simple as reading a book, which for information and brochureware type websites our Pairallax THEME makes an ideal choice.

The Inspiration

We were originally inspired by the porschevolution.com website. The site, like the car, is beautiful yet so simple in design. There are no big overbearing features – just a simple side navigation, some background music and that is about it. This really allows for the content – all that beautiful imagery – to be absorbed by the visitor. I wonder now how long people spend these days trying to work out how to use a website rather than spending time actually enjoying the ease of using the website and gaining something from the content; the main reason they went there. Both the Porsche and our Pairallax website allows that freedom and ease of use for the visitor.

Using Michael Jordan’s famous ‘Air Jordan’ brand as our media choice, we used a simple smooth content transitioning method called ‘scrolling parallax’ (hence the name pairallax). The experience is that by scrolling, the current image is overtaken by the next image and so on. Text can be fed in through a variety of ways but we chose a nice flip style to ease the text in over a few seconds after the image had come into full view.

The trick is to get the media all looking about the same in terms of size, layout, background colour perhaps and quality level. This way the transitioning looks smooth and elegant and non-distracting to the visitor; the whole point of the exercise.

The mobile experience (shown here) is a little different as the scrolling parallax method just doesn’t work as well, sadly. So, a more standard approach is taken of the images flowing in along with the writing.

The result is a smooth flowing distraction free experience, as simple as reading a book, which for information and brochureware type websites our Pairallax THEME makes an ideal choice.

The Inspiration

We were originally inspired by the porschevolution.com website. The site, like the car, is beautiful yet so simple in design. There are no big overbearing features – just a simple side navigation, some background music and that is about it. This really allows for the content – all that beautiful imagery – to be absorbed by the visitor. I wonder now how long people spend these days trying to work out how to use a website rather than spending time actually enjoying the ease of using the website and gaining something from the content; the main reason they went there. Both the Porsche and our Pairallax website allows that freedom and ease of use for the visitor.